ANALYSIS: The profiles suppliers lead their businesses under uncertainty

The active companies on the domestic PVC joinery market began the current year under signs of uncertainty, similar to the ones registered during the period of the previous 12 months, when few specialized businesses managed to stabilize their sales. Moreover, during January- February 2014, although the weather conditions allowed to some extent the continuation of a few construction projects, the PVC segment recorded a relatively poor activity due to the reluctance of investors to allocate more resources, at least until some macroeconomic issues, that will determine the trend for this year, will be clarified. One of the disturbing but exogenous factors, that delays the initiation of sustained deliveries, is that we enter in an election year, with inherent socio-political tensions, as well as the emergence of various "events", speculated in order to turn the public attention in other directions than those relating to economic development. Although the operators active on the market of PVC windows - and, in particular, the suppliers of systems, who can shape, also through their partner companies, an overview of the market - have systematically warned about the ineffectiveness of the national program for thermal rehabilitation, the latter still remains, in the current conditions, one of the few sources that can generate an increase of demands. Although at the beginning of each year, managers hope for a revival of this kind of projects (the "will" of the authorities to increase the rhythm of the works at the time of elections being underlined for the current year), which is a good psychological boost for the PVC segment, after a few months have passed one can see that the program continues to appear only "on paper" in the agenda of decision makers. In the context stated above, any analysis performed in such circumstances, regardless of the expertise of specialists that make it and the accuracy of the used data, cannot clearly foresee the developments in the industry, even on the short term.